How a population data set and predictive risk analytics underpinned Wirralâs social media health campaign
29 November 2022
Healthy Wirral Partners used Oracle Cernerâs vast population data set and predictive risk capabilities to encourage vaccination uptake among people at higher risk from Covid-19 and influenza. The technology underpinned social media messaging by behavioural marketers at ICE around the principle of âsocial normingâ, promoting vaccination as normal behaviour.
